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Stackup

Features

Bidder Code stackup Prebid.org Member no
Prebid.js Adapter yes Prebid Server Adapter no
Media Types display, video, native Multi Format Support will-bid-on-any
TCF-EU Support no IAB GVL ID check with bidder
GPP Support check with bidder DSA Support check with bidder
USP/CCPA Support yes COPPA Support yes
Supply Chain Support yes Demand Chain Support yes
Safeframes OK yes Supports Deals yes
Floors Module Support yes First Party Data Support no
Endpoint Compression check with bidder ORTB Blocking Support check with bidder
User IDs none Privacy Sandbox check with bidder

Prebid.js Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string
region optional Region apac string
iabCat optional Array of IAB content categories that describe the content producer ['IAB1-1', 'IAB3-1', 'IAB4-3'] Array(String)
minBidfloor optional Minimal CPM value 0.03 float
pos optional The position of the placement on the page, see OpenRTB spec v2.5. 4 number

Prebid Server Bid Params

Name Scope Description Example Type
seat required Seat value '9Q20EdGxzgWdfPYShScl' string
token required Token 'eKmw6alpP3zWQhRCe3flOpz0wpuwRFjW' string

"Send All Bids" Ad Server Keys

These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.
hb_pb_stackup hb_bidder_stackup hb_adid_stackup
hb_size_stackup hb_source_stackup hb_format_stackup
hb_cache_host_stacku hb_cache_id_stackup hb_uuid_stackup
hb_cache_path_stacku hb_deal_stackup

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